Anyone who has let YouTube autoplay for an hour knows the face: SteveWillDoIt, the Nelk Boys’ chaos agent, cheering while someone chugs a pastel can of Happy Dad. That can ranks as the No. 4 hard seltzer nationally by the company’s own count, with 100 calories and 1 gram of sugar per 12 ounces — numbers that make it easy to see why drinkers ask whether it is healthier than beer.
Calories per can: 100 · Sugar per can: 1 g · per 12-oz can (Hannaford grocery listing) · Gluten-free: Yes (ingredients) · US hard seltzer ranking: #4 nationally (company LinkedIn page) · TikTok followers: 215.5K (brand account)
Quick snapshot
- Malt-based “sugar brew” with no hops and gluten-free ingredients (per Happy Dad’s official FAQ)
- 100 calories, 1 g sugar and 2 g carbs per 12 oz (Foods Co. grocery listing)
- No artificial sweeteners, no sucralose, no artificial colors (per the brand’s social channels) (Happy Dad’s official FAQ)
- SteveWillDoIt’s exact ownership stake — never publicly disclosed
- Valuation and revenue figures for the brand
- What the teased 2027 launch actually is
- 2021 — official materials list Sam Shahidi, John Shahidi and Kyle Forgeard as co-founders (Happy Dad About page)
- 2023 — company claims the No. 4 national hard seltzer ranking (LinkedIn company page)
The spec sheet is short, and the pattern is consistent: low sugar, low carbs, gluten-free.
| Fact | Value |
|---|---|
| Alcohol base | Malt liquor (not vodka)
Related stories Daniel CampbellStaff Writer Daniel Campbell is Editor-in-Chief at True North Brief, overseeing editorial standards, publication decisions and corrections. |
