True North Brief integrates AI and automation tools into its news production process, but only under direct human editorial control. This policy explains how those tools are used, who is responsible for every story we publish, and what we will never allow a machine to do. It applies to all content published at truenorthbrief.com by Great Lakes Press Ltd., a federal corporation registered with Corporations Canada (company number 1478293-6).
How does True North Brief use AI and automation in its newsroom?
AI-assisted tools may support research, drafting, formatting, translation, metadata generation, headline options, summaries and transcription at True North Brief, but no tool ever replaces human editorial judgement. Every piece of published content is reviewed and approved by a named human editor before it goes live.
These digital tools help our journalists work more efficiently. They can assist with gathering background information, suggesting alternative headline phrasing, generating metadata for search visibility, or producing rough transcriptions of audio material. In all cases, the output is treated as a starting point, not a finished product. A human writer, editor or fact-checker reviews, revises and approves every element before it is considered for publication.
Our editorial staff are trained to use these tools responsibly and to understand their limitations. Sarah Mitchell, Managing Editor, oversees how tools are applied in the daily newsroom and ensures compliance with this policy. The use of AI never reduces the level of editorial scrutiny applied to any piece of content.
What is the human guarantee behind every story we publish?
Every article on True North Brief is drafted by a named writer, reviewed by an editor and fact-checked before publication under the ultimate authority of Editor-in-Chief Daniel Campbell. No AI tool can approve, publish or correct a story, and every piece carries the name of the human journalist who wrote it.
This means no story reaches our readers without being read and approved by at least one human editor who can assess its accuracy, fairness and clarity. Writers are identified by name on every piece, and editorial staff are listed on our Our Team page with their direct contact information. Fact-checking is led by Rachel Miller, who verifies sources, checks claims and coordinates corrections when needed. Our Editorial Policy and Fact-Checking Policy provide further detail on these standards.
Daniel Campbell, as Editor-in-Chief, is responsible for all publication decisions and corrections. He can be reached at daniel.campbell@truenorthbrief.com or +1 613 555 0152.
What are the strict prohibitions on AI-generated content?
True North Brief strictly prohibits AI from fabricating quotes, sources, interviews, bylines, author experience or expert profiles, and no AI-generated content may be published without human editorial approval. These prohibitions are enforced by Rachel Miller, Standards & Fact-Checking Lead, and violations are treated as serious editorial failures.
We also prohibit the use of AI to impersonate real people, generate fake bylines or create synthetic expert profiles. All bylines on True North Brief correspond to real human writers and editors. AI must never be credited as an author or co-author of any article, and no tool may be used to manufacture sources or attribute statements to individuals who did not make them.
Our Sources & Standards page outlines how we verify information and attribute material. Any breach of these prohibitions is investigated promptly and may result in correction, retraction or disciplinary action.
What you can expect from us
Readers can expect that every story on True North Brief meets the same editorial standards of accuracy, fairness and transparency regardless of whether digital tools supported its production. Our commitment to trustworthy Canadian journalism applies equally to AI-assisted and traditionally reported work.
Sponsored or commercial content is clearly labelled, and affiliate links are disclosed in accordance with our Advertising & Affiliate Disclosure. Commercial relationships never determine editorial conclusions, and the use of AI does not change that principle. Every article remains subject to the same fact-checking and editorial review process, from initial draft to final publication.
If you believe AI has been used inappropriately in any of our content, or if you have questions about how a specific piece was produced, you can contact our fact-checking team at factcheck@truenorthbrief.com. We take such concerns seriously and will investigate promptly.
Questions or concerns?
If you have questions about this policy or wish to report a concern about AI use in our content, contact Rachel Miller at factcheck@truenorthbrief.com or Daniel Campbell at daniel.campbell@truenorthbrief.com. You can also reach our editorial team through the Contact page or use the function emails listed there.
Function addresses such as complaints@truenorthbrief.com, tips@truenorthbrief.com and corrections@truenorthbrief.com are monitored by the relevant editorial staff. This policy is reviewed regularly and was most recently updated upon publication at truenorthbrief.com.