True North Brief is published by Great Lakes Press Ltd., a federal corporation (Corporations Canada number 1478293-6) with its registered office at 200-440 Laurier Avenue West, Ottawa, ON K1R 7X6, Canada. This page explains who owns the publication, how it is funded, and how editorial independence is protected.
Who owns True North Brief?
True North Brief is wholly owned and operated by Great Lakes Press Ltd., a federally incorporated Canadian company based in Ottawa. The corporation’s registered office is at 200-440 Laurier Avenue West, Ottawa, ON K1R 7X6. As the sole owner, Great Lakes Press Ltd. provides the legal and financial framework that allows the publication to operate independently. The company’s directors and shareholders have no role in editorial decisions, and no single individual holds majority control that could influence news coverage.
Ownership details are on file with Corporations Canada and are available to the public. The corporation’s status and governance structure are designed to ensure transparency and accountability. For broader context about the publication’s history and mission, see Our Story.
How is True North Brief funded?
True North Brief is funded through a mix of display advertising, affiliate links, commercial partnerships, sponsored content, newsletter sponsorships, and content licensing. No single revenue source dominates, and all commercial arrangements are clearly labelled so readers can distinguish them from editorial material.
Display advertising appears on the site alongside editorial content. Affiliate links — for example, to books or services mentioned in articles — earn a small commission if a reader makes a purchase; these links are disclosed. Sponsored content and newsletter sponsorships are always marked as such. Content licensing agreements allow third parties to republish articles with attribution and under terms that preserve the integrity of the original reporting. The publication does not accept funding from government grants, political parties, or advocacy organisations that would compromise its independence. For a detailed breakdown of commercial policies, visit Advertising & Affiliate Disclosure.
Who is responsible for what we publish?
The Editor-in-Chief, Daniel Campbell, is ultimately accountable for all editorial content, standards, publication decisions, and corrections. He can be reached at daniel.campbell@truenorthbrief.com or +1 613 555 0152. The editorial team — including the managing editor, section editors, and fact-checking lead — reports to him, and no commercial or external party has authority over what is published.
Day-to-day oversight is handled by Sarah Mitchell (Managing Editor), Michael Foster (Markets & TSX Editor), Emily Anderson (Economy Correspondent), James Patterson (Corporate & Industry Editor), and Rachel Miller (Standards & Fact-Checking Lead). Each is named on the Our Team page. The governance model ensures that editorial decisions are made by journalists, not by owners, advertisers, or funders.
What can you expect from us
Readers can expect that every article is written by a named journalist, reviewed by an editor, and fact-checked before publication. AI-assisted tools may support research, formatting, or headline generation, but they never replace human editorial judgement — all published content is approved by a human editor. Sponsored or commercial material is always labelled, and affiliate links are disclosed. Editorial conclusions are never influenced by commercial relationships.
Corrections and clarifications are handled transparently under the Corrections Policy. If you spot an error, please contact the fact-checking team at factcheck@truenorthbrief.com or Rachel Miller directly at rachel.miller@truenorthbrief.com. The publication’s full editorial standards are outlined in the Editorial Policy and Fact-Checking Policy.
How does editorial independence work in practice?
Editorial independence is protected by a clear separation between the business and newsroom sides of True North Brief. The Editor-in-Chief has final authority over all content, and commercial partners — including advertisers and sponsors — are never consulted about story selection, sourcing, or tone. All sponsored content is clearly labelled as such and sits outside the news feed.
Great Lakes Press Ltd. has a contractual obligation not to interfere with editorial decisions. This arrangement is documented in the company’s governance materials. If readers believe a conflict of interest has affected coverage, they can file a complaint via the Complaints Procedure or contact the Editor-in-Chief directly.
Where can I place an advertisement or partnership inquiry?
Inquiries about display advertising, sponsored content, newsletter sponsorships, or other commercial partnerships should be directed to advertising@truenorthbrief.com. The commercial team handles all sales and campaign management, and no editorial staff participate in these discussions. Rates, placement options, and disclosure requirements are detailed on the Advertising & Affiliate Disclosure page.
For all other business or licensing questions, use the general contact form at Contact or email info@truenorthbrief.com. Commercial relationships are welcome, but they never determine what we cover or how we cover it.
Questions or concerns?
If you have a question about ownership, funding, or editorial independence that is not answered on this page, please contact the Editor-in-Chief directly: Daniel Campbell at daniel.campbell@truenorthbrief.com or +1 613 555 0152. For advertising or partnership inquiries, use advertising@truenorthbrief.com. For complaints, see the Complaints Procedure or email complaints@truenorthbrief.com. General inquiries can be sent to info@truenorthbrief.com.